These vintage style drawer pulls were used in library card catalogues or apothecary cabinets. Arranged as a PDF printable these also come as individual PNGs. Download altogether in the zip folder link below.
Happy Crafting
Shawnna
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Etsy has been around for quite a few years now, but its popularity has really exploded in just the last few. As an online marketplace it's a great place for people to sell handmade goods, vintage items, and various supplies. But has its recent exponential growth made it too saturated to start your business on?
A lot of new sellers coming into the marketplace say yes. But in reality the answer isn't that simple. It's certainly harder to stand out and get found than it used to be, but not impossible. The Etsy of today is not the Etsy of 10 years ago. And sellers need to up their game to get in and do well, but there is definitely room for new products and new ideas.
HOW MANY SELLERS ARE ON ETSY
As of early 2023 the number of seller accounts are being reported as active on Etsy are approx 5.4 million - with 89 million total users on the site. An active seller account means that the shop had at least one transaction in the last reported 12 month period.
HOW DOES THAT COMPARE TO OTHER VENUES?
If we look to Ebay as a comparison (and ebay has been around a lot longer) there are 18.3 million sellers with 138 million total users. So more than double the sellers but no one is saying Ebay is over saturated.
Meanwhile, Instagram is currently at 2.3 billion users. So selling via social media would be just as, if not more challenging.
The internet as a whole is quite crowded, so it will likely always be difficult to be seen or found. Not impossible, you'll just need to work at it.
ARE CERTAIN PRODUCTS OVER-SATURATED ON ETSY?
This comes up quite a bit. There are certainly quite a few specific product groups that are very heavy in selection, jewelry is a popular example. But over-saturation means that product availability has out-stripped demand. And I'm not sure that this is true for any category on Etsy.
You really have to look beyond Etsy to the wider market when you analyze this question. Is there more jewelry on Etsy for example than the rest of the internet combined? Hardly. Because Etsy is a marketplace though you're going to find a broader selection than single retailer sites.
For some perspective the word 'jewelry' on Etsy had 25.3 million results. On Ebay there were 1.8 billion.
SO WHY IS SELLING ON ETSY SO HARD?
This is complicated, and the answer is, it depends on the seller in question. Here are a few factors to consider when starting out as an Etsy seller:
1. Most new sellers to Etsy don't have real world business experience or even a relevant education in a useful business field (like marketing maybe). So sellers are learning 'on the job' and that takes time.
2. A lot of new Etsy sellers jump in feet first without a lot of prep work or research beforehand. This step can make a big difference to how quickly or how well a shop does.
3. There's a common misconception that selling on Etsy is easy. It isn't. It's usually hard work.
4. Too many sellers make mistakes that get them shut down or simply ranked so poorly they'll never be found in search. See points 1 and 2.
5. Lastly, shops that are creative and original do better than those who just add more of the same that's already there.
I hope this helps de-mystify the Etsy saturation question!
Shawnna
I used Photoshop to make this design, but you can use any software that gives you the ability to layer elements, apply opacity and/or layer adjustments and an eraser tool.
You could use Canva but I find it doesn't have quite enough design flexibility. So something like Procreate or an online editor such as Photopea are better choices if you don't have access to PS.
To make this collage card I used the following steps (all elements used are available in my shop):
1. I started with a 3x5" canvas and added a texture background by re-sizing one of my digital papers to fit as desired.
2. I then added the library card PNG overlay, which fits nicely into the canvas size. I applied the layer adjustment multiply so it blended a bit into the background paper.
3. Insert the vintage lady graphic and re-size to fit nicely. I used Multiply again but also took the opacity down to about 80%.
4. At this point the library card lines are running through the graphic quite harshly and I want to soften the whole element to give it a grungier look, so I use the eraser with a texture selection at 50% flow and just brush lightly and randomly until I'm happy with how it looks. (you can change the eraser to any grungy texture for this)
5. I opted to add an embellishment in the top corner, I re-colored it to gold and took the opacity way down for a barely there look so that it's more like a watermark.
6. To finish off I added a dragonfly on top, re-sized and positioned to fit again applying Multiply as a layer adjustment.
And that's it!
Resources Used:
Paper Background in this set
Library Card Overlay
Vintage Ladies
Swirl Elements
Dragonfly from this set of graphics
Happy crafting
Shawnna
Make these easy to create tab dividers for a custom look in your journal or planner!
This is not a full tutorial, but an inspiration design post with a few tips to quickly create these using my handy templates.
Every software program will have slightly different steps depending on the file format you're using, so make use of google to search for tutorials on specific steps you get stuck on with your program of choice!
Use my stencil window template in programs like Word or Canva for super fast designs.
In this example I simply drew colorful rectangles using the shape tool onto a blank canvas then dropped the template on top. A few quick adjustments to the color strip placement and instant presto, I have a ready to print and cut tab sheet. You should be able to easily draw basic shapes in any software program.
If you are using Cricut, upload the SVG file and you can directly edit the tabs however you want right in Design Space. Beware of the print and cut sizing though, you'll need to lose a column of tabs to accommodate!
Want to edit in Photoshop, Photopea or PS Elements? Use the PSD file and simply change the shape colors individually or by row in just a couple clicks. Use the clipping mask tool to insert patterns.
You can also edit these in just about any other program, just look for the file format compatibility and use the correct file for your program. Look at my beginner tutorials if you want to use the stencil template like I have shown here.
Add additional details like labels or icons to further personalize. You get to create whatever you want with these!
Resources Used:
Tab template from my shop
Happy Crafting
Shawnna
Three beautiful vintage birthday cards featuring purple lilac flowers scanned in at extra large size for utmost versatility. Use these public domain images in any project type.
Happy Crafting
Shawnna
PIN ME
In my Etsy shop I get this question a lot for my templates. Given the popularity of Canva it's a reasonable question and many 'would be' customers possibly even expect that of course these will work in Canva.
Unfortunately, that's not at all the case, so if you're a Canva user it's important to understand exactly how their service works, what's possible and what isn't.
Canva operates a closed system. That means files made in Canva can only be edited in Canva and files not made in Canva cannot be edited there (or least very minimally so).
So basically, if you want to work in Canva with templates you have to buy Canva specific templates.
And because Canva templates can only be edited in Canva, sellers will always have them very clearly labelled as Canva templates.
Designers (like me currently) who do not label their templates as Canva specific therefore, are not designing templates made for use in the Canva program. It's just that simple.
If you have followed that so far, the next question might be, is there nothing I can import into Canva for my design projects? And the answer is: yes, there is!
But elements imported in Canva are currently very restricted in how you can use or edit them so you need to tailor your expectations accordingly. For the most part you should expect that anything you upload into Canva is going to have to be used almost exactly 'as is'.
And here is where there is one possibility with my own templates that could allow you to use them in that somewhat restricted way, but still used in Canva anyway.
And that's with my stencil style file format. These are saved as PNG files meant to be used in any program and you just stack your design elements underneath it. Like in the example below:
I offer this file format where applicable with all of my templates.
It may not be the most elegant way to design but it does the job and works just fine for simpler projects.
Templates with a lot more parts to it may not be as easy to work with here, but it also depends on your experience, skill and patience with the program.
happy designing!
Shawnna
As an independent retailer, branding plays a crucial role in your business success. A brand is the essence of everything you do as a business owner. It’s the personality, values and aims that you have for your shop.
A strong brand gives your business credibility and sets you apart from other retailers. An effective brand can give customers a clear idea about what your store stands for and differentiates you from competitors.
We understand that it may feel like something abstract or intangible but rest assured it has a huge impact on your business success. Moreover, establishing an effective brand is not impossible task to achieve!
In this blog post, we will discuss 7 essential tips to build your own personal brand as well as the brand of your shop so you can start creating an image that best represents who you are and what you sell.
Branding sets you apart from your competitors and creates a unique identity for your shop. It’s the process of creating a consistent visual identity that appeals to your intended audience.
As an independent Etsy seller, you likely have plenty of competition both online and offline. Establishing a consistent brand that differentiates you from the rest is your best bet for standing out.
An effective brand can increase your customer base and, in turn, increase your revenue. A brand can act as a source of inspiration for customers and help them connect to your brand emotionally. Customers that connect with your brand are more likely to purchase from you.
A strong brand can also help you in the long run. Once you’ve established a strong brand, it makes it easy for customers to recognize you in the future. This can lead to repeat customers and an increase in revenue over time.
Before you can even start building a brand, you first have to know what your goal is. What do you want to achieve with your business? What are your business goals and objectives? Why are you even opening up a shop in the first place?
These are crucial questions to ask yourself while branding your shop. If you’re thinking of opening your own store, you need to know what your ultimate goal is. Do you want to become the next big thing amongst all the other online sellers? Do you hope to make enough money to live off of? Or, do you simply want to create a shop for fun and to interact with customers?
Your ultimate goal can help you decide on what type of brand strategy to go with.
The first impression of your shop will occur when customers first visit your shop. They will be making a decision whether to stay or leave within seconds of landing on your site. This is where the name of your brand comes into play.
What you name your store is one of the most crucial aspects of your branding. It can make or break your business success. It will be the first thing that customers will see when visiting your site and is essential that you choose the right name for your shop.
Once you’ve found the perfect name for your shop, it’s time to create a visual brand identity. This is the visual representation of your shop.
The elements that make up your visual identity include your logo, colour palette, fonts, and imagery.
Depending on your brand strategy, your logo could be simple and straightforward or have a complex design. Take into consideration what customers will associate your logo with. You can create a logo using various design tools or hiring a professional designer to create one for you.
An effective way to get your name out there and build a brand is through advertisements. An ad campaign can help you create awareness and attention for your shop. Whether you choose print, social media, or even TV ads, you have the power to reach a wide audience with your ads.
This is one of the best ways to build your brand as it gives you the chance to directly communicate with your customers and let them know what your shop stands for. You can use an ad campaign to promote your products and services or simply use it as a branding tool.
Colour plays a huge role in the overall branding of your shop. It can help you to create a specific mood and can even have an effect on your customers’ buying habits. It’s important to choose colours that best represent your brand and shop.
What’s the first thing you do when you enter a shop? You look up at the signage to figure out what that shop sells. This is why signage is so important in branding. It’s the first thing that customers will notice when they walk into your shop. You can use signage to create a consistent look and feel throughout your store.
Branding your shop can be a little challenging but it is definitely worth it. A well-branded shop shows customers that you are serious about your business and gives you a competitive edge. It shows customers what your shop is about and helps them connect with your brand.
Now that you know what branding is and why it’s so important, it’s time to get to work. You can start by brainstorming ideas and sketching out a few different visual identities. Once you’ve nailed down a brand that you love and are excited to start using, it will be easier to attract customers to your shop.
Guaranteed this issue crops up for you right when you're in a hurry or whilst in the middle of a project. Frustrating right?!
This issue of PDFs not printing is common enough that Adobe has been dealing with it for years and there have been many troubleshooter posts written about it. In short, it's a known problem.
I'm going to walk you through the most common steps to resolve this starting with the quick fix so that you can get back to what you were doing as fast as possible.
This is a neat little trick that you can use whenever a PDF isn't printing nicely or at all. You just use your printer options to switch from document printing to picture printing. This is super easy to do.
1. Choose print as normal
2. In the printer dialog box look for a button labeled 'Advanced'
3. In the advanced section tick the option to 'print as image'
Every printer will have a slightly different looking print dialog box so the options may show up in different places depending on the printer brand you have but you should be able to find this somewhere in your print options.
Here is my print dialog box as an example from HP:
To resolve to issue more thoroughly the first step would be to ensure that you are using the most up to date version of acrobat reader. Updates to any software often clear up performance issues and compatibility.
Open acrobat reader and from the top menu choose Help. Then click Check for Updates.
This is a very overlooked update that doesn't always happen automatically. If you are using a desktop or laptop computer you may need to periodically update printer drivers.
To check if your printer drivers are current you'll need to take note of your printer model and go to the manufacturers website. Once there do a search for 'printer drivers' and look for your model. Download and install the printer driver per the manufacturers instructions.
You'll need to restart your computer once you've done this.
If you are printing from a phone or tablet and have a newer printer model many printer manufacturers now have smart apps to assist you with your printer access.
Sometimes issues simply need to be cleared by re-starting your computer. If it's been on for a while or you've doing a lot of work before the issue cropped up, try a restart to clear the memory and reset things.
Occasionally files do get corrupted during download. Try downloading the file again to see if this clears things up.
Not sure how this works from a technical aspect but saving a copy of a file sometimes works to clear issues.
Open the PDF in Acrobat Reader and from the File menu click Save As, then give the file a new name (using just letters or numbers).
Creativity is essential for anyone looking to succeed in any field. It doesn’t matter if you’re a writer, an artist, a programmer or anything else. Creativity can take you places you never thought you could go.
However, it’s also something that many people struggle with. Since so many people struggle to find their creativity on demand, we’ve put together a list of the seven best ways to inspire and find your creativity.
If you have been struggling to tap into your creative side, keep reading to learn more about the benefits of being creative and some ways that you can begin unlocking your inner muse again.
Creativity generally stems from curiosity. If you become interested in something or get out and explore new things, you’ll automatically become more curious. This curiosity can then help you find new creative inspiration.
To help you get creative, you need to explore new things, go new places and meet new people. That’s one of the main reasons why you see artists traveling so much and networking with other creators. It’s because they know that exploring and meeting new people can lead to creative inspiration.
If you’re struggling to find creative inspiration, consider getting out and exploring. Explore new places and new activities. When you do this, you’ll get that sense of curiosity that can lead to more creative inspiration.
In addition to getting out and exploring, you should also consider reading a book. Reading is a great way to spark creativity. It can help you access different ideas and concepts that you can use when you write or want to do something else creative.
When you read a book, you can tap into the author’s creativity. You can explore the world that they have created. You can also delve into their thoughts and opinions about things. Reading a book can help you spark your creativity and find new ways to create that you otherwise wouldn’t have been able to find.
Additionally, reading a book can also help you learn new concepts and skills that you can use in your own creative ventures.
At the heart of creativity is play. When we’re children, we’re very creative because we’re playing all the time. As we get older, we often lose the playfulness and creativity that we had as children.
However, if you want to start being more creative, you need to get back to that child-like state of playfulness. That’s where creativity comes from. So, how can you get back to being playful and creative?
One simple way to do it is to grab a sketchbook and a set of colorful pencils. Then, start doodling anything and everything. Doodle your thoughts. Doodle your dreams and goals. Doodle your inspirations and ideas.
When you do this, you’ll tap into your playful side and find the creativity hidden within you.
One of the best ways to get inspired is to go for a walk. When you go for a walk, you can’t help but get lost in your own thoughts. You have nothing else to do but walk, which means that your mind can wander as far as it wants. As your mind wanders, it will often lead you to new places and new ideas.
This is perfect for those who want to get creative. When you go for a walk, you let your mind wander and come up with creative ideas and thoughts. You don’t have any other distractions to deal with and no one is going to interrupt you.
When you go for a walk, you’ll be able to come up with new ideas and things to do on the fly. You’ll be able to tap into your creative side and find inspiration wherever you walk.
If you want to get inspired, you need to get out of your comfort zone. You need to do things that make you uncomfortable because it’s in that discomfort that you find inspiration. One way to get out of your comfort zone and get inspired is to go window shopping.
When you go window shopping, you’re essentially looking around at things that you want but can’t currently afford. This will help you get inspired because you’ll want the things that you see and you’ll want to create them.
You’ll want to make your own versions of these things and come up with creative ways to do it. When you go window shopping, you get inspiration by seeing what’s possible.
Sometimes all you need to do to get inspired is to take a breather. In the midst of your day-to-day life, you might not feel like you have the time or energy to be creative. In those moments, it can be difficult to tap into your creative side.
Sometimes all you need to do is take a breather. This could mean a number of things. It could mean taking a break from work and doing something completely unrelated. It could mean taking a 10-minute break to do something you love. It could mean taking a long bath or even meditating and clearing your mind.
No matter what form it takes, taking a breather can help you get creative again. It can help you get into that creative headspace again so that you can come up with new ideas and be creative once more.
Lastly, you can also get inspired by spending quality time with yourself. When you spend time with yourself, you allow your mind to wander and think freely. You let your thoughts go where they want and come up with whatever they want. This is perfect for creativity.
When you spend time with yourself, you let go of all your obligations and distractions and let your thoughts wander wherever they want. This can help you tap into your creativity once again allowing you to come up with new ideas and the wanting to create new things.
Whether you spend that time meditating, writing or just sitting and thinking, you can tap into your creativity and find new inspiration.
The Basics Explained - for Absolute Beginners
Templates are to digital design what sewing patterns are to the seamstress. The template is nothing more than a pattern. A guide to give you shape and form for the design project at hand. The template on it's own, much like a sewing pattern, does absolutely nothing. Only in the hands of a skilled creator does the pattern come to life. And just like sewing, knowledge and experience make the job much easier to accomplish and with better finished results.
While templates from my shop will be offered in a variety of file formats, it is the software matched with the right file format that will unlock the magic of putting a design together. But as already mentioned, knowledge and experience are going to play a role in how it comes together.
For those with absolutely no experience in digital design whatsoever, attempting to utilize a template is likely to be fraught with frustrations. You need to give yourself breathing room to learn. Making use of a template will absolutely help you along, making the job easier, but you still need to know how to do it.
Imagine buying a sewing pattern for a dress, then sitting down in front of a sewing machine for the very first time without any instruction or experience. How well do you think you would manage it? Chances are good you'd need to learn a few things first. And I'm betting you wouldn't look at the pattern and blame it for your lack of expertise.
Digital templates are exactly the same. Just patterns that need to be brought to life and whose role is no more or less important than the wispy tissue paper we use to cut shapes out of fabric when sewing. It's just that we're working in the digital world rather than the physical realm. The tools are software programs, the materials are pixels, images and text.
Working with Layers
The secret to digital design is all about layers. It all comes down to the stacking of one thing on top of an other, again and again. How this is achieved will depend entirely on which software tools you are using and which file format you are working with. Different programs will have different tools and actions, different capabilities or restrictions, some are very advanced, others are easier to navigate.
Whichever route you choose, it will always be about stacking one element on top of another. For absolute beginners, I provide a very easy to use file format that can be used in almost any software program, as illustrated here. Whether you use Word, Keynote, Canva, Pixlr or an alternative; the design the process will be the same.
Working with Complex Templates
The above process works great for simple templates with a smaller number of pieces. For more detailed templates like the sticker sheet to the left, you'll benefit greatly from a more sophisticated approach.
This involves using software specifically for design, such as Photoshop, Inkscape or perhaps Design Space for Cricut users.
Each program works differently and has a steeper learning curve than the method above, so you'll need to allow yourself some time to figure things out. And you'll want to find tutorials specific to the software you are using.
These programs give you more tools for more precise designing. You'll also be able to work with the layered templates, so that each box can be edited separately, or removed altogether. My layered templates come in EPS, PSD, SVG and DXF file formats.
By using these types of files the design possibilities are endless.
Finding the Right Tutorials
The internet has a massive abundance of tutorials, for everything possible under the sun. Finding just the right one for your needs though can be a bit difficult. Especially if you're not entirely sure where to start or what search words to use. Knowing how to search the internet properly is a terrific skill to master. I know, I know..... you already know how to use the internet..... but a few search tips might help nonetheless.
The over-riding advice here is - get specific - super specific. The more specific you are, the better the tutorial you'll find.
Always search for tutorials for the software program you will be using. Example "how to do x in Word"
If you haven't chosen a software program, start your research here.
Search tutorials by the specific individual task you need to do inside your software program, do not search vaguely by project type as that most often doesn't help. EX Don't search for "how to edit sticker templates". Search instead for "how to edit shape colors in photoshop".
If you don't know what a task is called, use the words you know, read what comes up, if it's not useful, try other words. Read more, see if you can find better words to search for as you go. It's often trial and error. If you get stuck, ask someone (ask me!). Be patient.
Most tutorials are not going match up exactly for your project. Look for process, not content. For example, the design process for adding patterns or text will be the exact same process in your software program regardless if the project is for stickers, gift tags or coasters. Search for the process and you'll find many more tutorials.
If you really do want more information on projects like "designing stickers", that's ok too. There are bloggers out there covering every type of design topic and you might find someone who offers a broad selection of useful tutorials all in one spot. Just keep in mind that you can also search for very specific software tutorials to elevate your skills even further :)
Starting your own business or side gig can be an exciting endeavor. But it’s also hard work. In order for your business to thrive, you need to have a clear mindset and the right set of beliefs from the very beginning. After all, your success hinges on how you think and what you believe about yourself, your business, and the industry in general.
If you’re thinking about starting a side gig or launching your own business but aren’t sure if that’s the right move for you, read on for some advice about changing your mindset for the better.
If you don’t know why you’re doing something, chances are you’ll fail. Even if you are successful (financially or otherwise) in the short-term, you’ll almost certainly fail over the long haul. So before you start your side gig or launch your own business, you need to have a clear and concise “why” in place.
Your why needs to be something that drives you and motivates you to keep going when things get tough. It won't always be smooth sailing, there will likely be bumps and setbacks along the way. You might find yourself discouraged or overwhelmed sometimes so having goals in place that motivate you to keep going will help you push through.
But, it needs to be something that grounds you and provides a sense of purpose for why you’re doing what you’re doing. Your why needs to be strong enough to carry you through the tough times.
Starting a new business or launching a side gig requires a lot of hard work. You’ll likely experience some initial failures and setbacks. This is perfectly normal, but you'll need to be prepared for that and keep focused on the long-term end goal.
Why are you doing this in the first place? What prompted you to start this side gig or launch your own business? What’s your ultimate goal?
Getting sidetracked is very easy to do when you’re working on something new. But you need to keep focused on the end goal at all times. Otherwise, you risk falling down a rabbit hole of frustration and despair. By keeping your long-term goal in mind at all times it’ll help you stay focused and driven no matter how tough things get.
Starting a new business or launching a side gig is hard. It’s also risky. You’ll likely face some degree of criticism or negativity from family members, friends, and strangers. You need to be prepared for that and not take it too personally.
Not everyone will want to see you succeed. That’s just the way life goes sometimes. But you need to keep that negativity from defining you. Instead, convert that negativity into fuel and motivation. Use that negativity as extra motivation to prove naysayers wrong and succeed against all odds.
A positive mindset is critical to success, you need to always remember that your skills and abilities are appreciated and valued. There are millions of people out there who desperately want what you have to offer.
That doesn’t mean it’ll be easy, but it does mean that people are out there waiting for what you have to give. Your customers are out there and they appreciate what you have to offer. Your skills and abilities are appreciated. You just have to find the right people who appreciate and value your work.
Your business should be a reflection of you and your personality. That doesn’t mean you have to start a business that’s purely based on your hobbies, though that may be a good starting point.
Instead, your business should reflect your personality and be something that you’re proud of. Something that reflects your values and morals. Sinve your business is a reflection of you, that means you need to stay authentic and genuine at all times. Don’t try to be something you’re not or do something you don’t believe in. You’ll end up hurting yourself and your business in the long run.
If you truly love what you’re doing, all of the above is worth it. You have a right to make a living doing work you love. If you have a hobby or side gig that you truly love, it could become your full-time gig one day. All it takes is a little bit of hard work, patience, and perseverance.
By working hard, working consistently, pushing through fears, doubts and hard times and still be true to yourself, it's possible to build a successful business that thrives for the long term. On your terms.
More and more I'm noticing a trend amongst new Etsy sellers... they're not fully setting up their shops as they open for business.
I'm seeing a lot of newbie sellers in the forums asking for help, and most of the time, they haven't set up the framework for their Etsy store, focusing instead only on the listings, and then at a bare minimum.
This is problematic for a few reasons. The first of which are legal obligations that any seller needs to be aware of. This will depend on the product type, where you live and where you sell to. There are consumer laws in most jurisdictions, not only do you have to be aware of what those are in your own backyard, but you also need to be aware of any international selling issues.
The EU for example requires any retailer selling any type of products to it's citizens to have a privacy policy on their shopping page as well as visible contact info. Every Etsy shop selling to Europe needs to comply with this, if you don't, any and all disputes you have with a customer will automatically be decided in their favor.
The second problem has to do with trust. Etsy gives us specific slots to fill out in our shops, the framework, and each of these works to build trust with our customers. Not filling out these basic pieces of information puts a seller in the same league as a scammer or con artist.
There are a lot of bad players on Etsy looking to take advantage of unsuspecting buyers, and they generally do the least amount of work possible in their efforts. In order to stand out and be seen as a legit and honest seller, you need to make the effort and build that trust with potential shoppers.
And third, Etsy uses much of this information as part of your shop's quality score, which is used in part for search rankings. Want to rank a little higher in search? Fill out your policies and about section!
So many new shops I have visited this year have skipped over all these shop info pieces. Things like a shop banner, shop button, profile pic may seem un-necessary - and there's an argument to be made that these don't increase sales per say. But they do build trust. Your about section and policies though are a must have. So while on the surface it doesn't seem like these would necessarily be important or essential, it does in fact help in long term by building that trust, building a brand and building a following.
To illustrate my point I looked at the current top 100 selling Etsy shops to calculate how many were making use of certain shop features. Here are the results:
Shop Banner: 95% of top sellers had a shop banner
Shop Button: 100% had a shop button
Profile Pic: 99% filled this out with something
Shop Tagline: 93% made use of this for their branding
Shop Announcement: 86% were using this space
About Section: 85% had filled out at least part of this area
Policies: 100% had their policies filled in
This is how successful shops set themselves up. You can see from the numbers where the priorities lie.
The shop button and profile pic are used throughout the site and on various communications, these are key trust points and the most successful sellers know this. It aids in brand recognition.
The shop tagline should convey what your business is about, and it's searchable by external search engines like Google. So it's helpful all around to write this up well.
Policies have legal implications. Simply put, you have to have them.
The about section is really for your own benefit, Etsy counts it in your shop's quality score, it can nudge you up slightly in search and it's an awesome tool to communicate with buyers and let them know more about you or your business. You can also add your social links here. Really, why wouldn't you make use of this even in part?
The shop announcement is useful for communication, but doesn't otherwise have specific benefits. Successful sellers use this to convey all kinds of different things depending on their needs and the vast majority found something to add here.
Do the work, sell well
Shawnna
Branding is often thought of as just a logo and some pretty colors. But in actuality it is so much more.Your shop IS your brand. You might not see it that way right
now, but trust me—you have a brand.Even a non-brand, is a brand. Because what branding really is, is the impression you leave on other people.
Even if you don’t know it, or aren’t aware of all the things you stand for and how they align with who you are as a person, your brand is still there, waiting to be discovered. It doesn’t matter how much time or money you spend trying to come up with ways to create a brand for yourself—if you don’t know what makes you unique and special, neither will anyone else.
If you want people to take notice of your creations and buy from you instead of googling around for another retailer who has the same exact thing, then branding is essential for new Etsy sellers.
But even if that’s not something that scares you off right now (and I hope it isn’t), I highly recommend taking the time to figure out what makes your shop unique so that others will get excited about having their own little piece of whatever you sell in their lives too.
A brand is the combination of all the things that make your business a differentiator in the marketplace.
It’s the essence of who you are as a person and your general style and tone. It’s what you stand for and how you represent yourself to the world. If you want to draw customers to your Etsy shop, the first thing you need to do is find out what makes your business unique and different from everyone else in the marketplace.
Once you identify that, you can leverage that to create a brand for your business that resonates with your ideal customers and makes them want to buy from you.
If you want people to buy from you, you need to be found by as many people as possible. In order to be found, you need to have a presence online, which includes having a unique brand for your Etsy shop.
Even if you don’t sell a single thing online—if you are an artist, you need to have an online presence. You need a website and a blog or portfolio on which to display your work and your branding needs to be taken seriously. Branding is what ties everything about you and your work together.
1. You are not branding your products. You are branding your business.
2. You are branding your shop’s name.What does your shop name say about your business?
3. You are branding your shop’s tagline. How are you explaining yourself to others?
4. You are branding your shop’s image. How will your image be perceived by others?
5. You are branding
your shop’s description. Are you conveying yourself clearly and positively?
6. You are branding your shop’s information. Do others understand what your business is all about?
- What are you passionate about?
- Who are your ideal customers?
- What are you most proud of?
- What are the main reasons people buy from your Etsy shop?
When you first start out as an Etsy seller, you might feel overwhelmed by the idea of trying to come up with a unique selling proposition (USP) for your business. Don’t worry—it doesn’t have to be perfect right away, and it will get easier as you go.
The first thing to do is to identify what makes your business different from others in your marketplace.
Once you have your answer, you can leverage that to create a brand for your business that resonates with your ideal customers and makes them want to buy from you.
There are a few things you should keep in mind when branding your Etsy shop. First, you need to remember that you aren’t just branding your shop’s products—you are branding your business.
Second, remember that the visual elements of branding are just as important as the written ones—if not more so.
And finally, keep in mind that while you are branding your shop, you should be branding yourself as well.